Heineken

For this video Louis Cameron scanned an image of a six¬pack of Heineken beer, which he then distorted on the computer by stretching it into a vertical strip. The result is an abstract film that evokes a stream of flowing color. “I’m interested in how colors codify within consumer culture,” Cameron has explained. “I don’t have the burden of making an image that registers in a few seconds like advertisers or people in branding do. I’m interested in that slow read—something similar to a painting experience.”